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May 2005 – Rosarito, Mexico: What’s More Important? Your Reputation or Character?

Rosarito is a coastal city in Baja California.  It’s a beach resort town known for its flock of college students who come to party during Spring Break.  

My first visit was in college.  It was my annual end-of-the-school-year business club trip; we loaded the party bus with booze, boarded it, cross the border, drank ourselves silly then headed towards Puerto Nuevo for dinner and then a night of partying at Papaz N Bears in Rosarito.  It was complete chaotic night and shit show; I got the full college experience everyone who leaves their hometown yearns to experience.  However, it wasn’t a complete experience without a lesson as I reflect back on the night.

We finished dinner at Rosamar in Puerto Nuevo.  Everyone loaded back into the party bus to head to Papaz N Bears in Rosarito.  It was my first time there and I was pretty excited about it.  I’ve heard the countless stories of insane partying and all the wild nights throughout my college years.  It’s an iconic place where college students go to let go of their inhibitions, make some unforgettable mistakes, and fond memories.

However, it was a little different as I was traveling with people who were in the same business program and essentially competing for the same jobs.  It was something business school students always keep in the back of their minds.  It’s something I paid dividends for as I often neglect and just do me.  I was in college and this was my opportunity to make it a worth while experience.  In other words, I was there to party.

As the night wore on, I started to noticed people who were having a good time but they had their guard up.  They weren’t fully letting loose like others in the entourage.  It never dawned on me on me why until years later.   They were concern with their reputation among other students.  In essence, they didn’t trust their peers enough to let down their guards.  The main reason?  They didn’t want to tarnish their reputation in case word gets back to multiple company college recruiters for their misbehavior.

We’ve seen companies try to spin bad PR.  For example, Uber and their multiple controversies.  However, Uber is a different situation.  They company’s reputation is beginning to expose the company’s true characteristics.  It’s a company plague with multiple sexual harassment cases, a dog eat dog corporate culture, and evading law enforcement to enter markets.  In other words, Uber’s true character has finally caught up with them.

We often are concern with what people say about us.  However, it is more important to focus on our character and intentions versus our reputation and manipulation.  I’ve known people who present themselves as angels and martyrs, but behind close doors they’re manipulative human beings who are passive aggressive bullies.  They fear the repercussions of their actions and words.  They fear being honest with people and themselves.  They fear what will happen when people find out their true character and intentions.  So people have to ask themselves…

What is more important?  Your reputation or character?

Lastly, I’m going to leave you with a quote from John Wooden.

“Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.”  John Wooden

Foodie. Traveler. Dreamer. Blogger.

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